Magazine Web Site Design

Services Rendered: Web Site, Advertiser Database and PDF Creation

Industry: Residential Construction and Design Magazine

Needs: As a service to subscribers, Building Trends decided to launch a web site as a compliment to its magazine Texas Building Trends. However, with no previous experience on the web, they called Paradigm for a site that pulls in readers and advertisers.

Solution: Based on the publication's strengths, Paradigm designed a web site that reaches viewers and develops an audience to pull in advertisers. Using the magazine's articles, we built an online archive of industry coverage. We also created a buyer's guide database to direct users to the web sites of the advertisers. With these two features, Paradigm attracted current subscribers and casual online visitors.

Results: Along with promotion from the magazine, BuildingTrends.com consistently brought in 1500 unique visitors monthly. These results helped advertisers sign on to the print publication throughout its tenure at Paradigm.