Magazine Web Site Design
Client: Building Trends
Services Rendered: Web Site, Advertiser Database and PDF Creation
Industry: Residential Construction and Design Magazine
Needs: As a service to subscribers, Building Trends decided to launch a web site as a compliment to its magazine Texas Building Trends. However, with no previous experience on the web, they called Paradigm for a site that pulls in readers and advertisers.
Based on the publication's strengths, Paradigm designed a web site that
reaches viewers and develops an audience to pull in advertisers. Using
the magazine's articles, we built an online archive of industry
coverage. We also created a buyer's guide database to direct users to
the web sites of the advertisers. With these two features, Paradigm
attracted current subscribers and casual online visitors.
Along with promotion from the magazine, BuildingTrends.com consistently
brought in 1500 unique visitors monthly. These results helped
advertisers sign on to the print publication throughout its tenure at