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Making Informed choices is all about having the right information. Put our experience and advice to work for you.

We have created this information resource as part of our continuing effort to give our clients an edge in understanding the industry. We write and collect articles that address the most comon, and sometimes not so common, issues that affect our industry and your marketing efforts. There are many topics covered here, but if you have any questions please contact us and we will be glad to offer you any assistance that we can.

Featured Branding

10 Web Marketing Basics
1. Target The Right Audience What demographic group is most likely to buy your product or service? Sounds easy enough, yet this is the most fundamental error that we see time and time again. Every marketing plan should start with as much in-depth ......

Recent Branding

  • Branding, It's All in the Jeans. Branding, It's All in the Jeans.
    Successful brands are never accidents. Careful development and nurturing of a company's branding can yield the ability to sell more and sell it at a better price. Here's a ...
  • How well do you know your customer?
    What is branding? It is the methodology of shaping your market's perception of your product. This includes matters such as the all important first impression, the perception ...

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