This branding project was for Northwest Bible Church, located north of Houston, Texas. The direct primary concern was to effectively communicate who the organization was based on their mission statement and beliefs. In doing so Paradigm recommended avoiding an overt focus on "marketing" or shaping the message of the church in a manner that was inauthentic to who they are. The branding goal was to communicate the theme of an established, bible based church with a casual feel which reflected the welcoming atmosphere present among their members. To accomplish these goals, Paradigm utilized a more modern, condensed san-serif style font with a casual feel and divided the two meaningful components of the name ("North West" and "Bible Church") to increase readability and emphasize the "Bible Church" aspect of their identity. We also developed the iconic compass to reflect the stated theme of "biblical direction for life."