Services Rendered: Web Site, Web Site Planning, Content Management System, and Brand Management
Industry: Industrial Valve Supply & Repair
Needs:
Specialty Valve & Controls was a well established company with an excellent reputation, but this was not reflected in their branding and marketing. They needed a brand that let prospective customers know what existing clients had known for years, that they were a company that had a longstanding history of quality and service. They also needed an effective method for disseminating volumes of information to their customers in a cost effective manner.
Solution: Paradigm developed a plan that started with a complete re-branding of the company's image. That design was then coupled with the development of a content rich web presence. The site development consisted of researching and organizing thousands of pages of information into a user-friendly web tool that serves the needs of their clients. Incorporated with
this new structure was Paradigm's dynamic content management system that allowed the client to login from any internet browser in the world
and make changes to the web site as easy as making changes to a
Microsoft Word document.
